Twitter demonstrates customer centricity

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Customer centricity is the buzzword for companies the world over, but buzzwords doesn’t always translate into sensible actions. But the above is Twitter’s way of understanding what I want and helping me sort it out. It’s a bold move to change something without asking the customer first, but, and I assume this is built on some solid data, they “know” what I want and what my obstacle for achieving it is (laziness in this case, because I could have just switched those notifications off) – so they help me!

It’s not grand, it’s not amazing, it’s not awesome, but it’s customer centric and I really appreciate that.

Good work, Twitter. Keep it up.

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Jonas: Writer. Talker. Thinker. Wine drinker. Brand builder. Tennis player. Family guy.

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