Here are some interesting print concepts from the Cannes Lions Festival of Creativity. I found them at Ads of the world Cannes Lions Winners page. The simplicity of the IKEA Fixed prices concept and the Gillette Take It All Off is really appealing to me and the Old Spice man ad is a classic reinvented in print form. Agency for Old Spice is Wieden+Kennedy, Gillette ad is done by BBDO, and IKEA ad is created by TBWA.
Isn’t this the best commercial ever? Thanks to the agency Wieden+Kennedy, writers Craig Allen and Eric Kallman and actor Isaiah Mustafa for making it come to life.
Watch all the new Old spice commercials. It is worth your while.