Starbucks Verisimo, great coffee or brand ploy?

As a coffee lover in Starbucks-deprived country (Malta) it’s hard not to salivate when you see the Starbucks Verisimo, a pod-style coffee maker that will bring you the taste of Starbucks every morning. It’s quite an obvious yet interesting move from the U.S. coffee giant. With loads of brands trying their own pod-style devices, such as NestlĂ© with their high-end Nespresso, their medium-range Dolce Gusto, or Bosch with their Tassimo, etc. etc., it seemed only logical for Starbucks to be next in line.

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