I bought two new books on my holiday (more about the second one,Taschen’s 1000 record covers, in a later post). Here’s about Brand Leadership.
Brand Leadership by David A.Aaker and Erich Joachimsthaler is hailed as one of the best books on branding. Management guru Tom Peters describes it this way: “This is it on branding. Read it…or else.” I’ve read parts of it on flights and although I knew a lot of it already, it’s just a fantastic reminder of the beautiful areas of building a brand, brand strategy and brand leadership. You can buy it on Amazon (my preferred shop for books, although mostly Kindle) by clicking this link: Brand Leadership: Building Assets In an Information Economy and a few cents will go to this blog.