Unimpressive Snickers Print Ad

I know what they’re trying to do here, “Don’t get low on sugar, have a snack, be happy.”, but I just don’t like execution here. It feels dull and uninspired. Copy and concept is good though: “You’re not you when you’re hungry”. I sure know how that feels!

Taken from Ads of the World


Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Directors: Gianfranco Arena, Peter Kain
Art Director: David Diliberto
Copywriter: Tommy Troncoso
Illustrator: Morning Breath
Art Buyer: Cindy Pardy
Published: May 2012