I’m trying out loads of different marketing tools and ideas for my books The Wake-Up Call and Hollywood Ass. The latest one is Bookbuzzr. I’ll run a giveaway competition for The Wake-Up Call there from 15-16th May.
The Wake-Up Call
The day started with Aiden and I picking up a box of fresh “Hollywood Ass.” from the US and A. They look great, all thanks to my brilliant cover designer Etienne Bugeja. They’re available on Amazon US or Amazon UK etc. Read more about how to get your hands on one through the dedicated Hollywood Ass page. And if you’re interested in reviewing it for Amazon and your personal blog or website, send me your details and I might send you a print or e-book straight away. Any help getting the message out about the book is GREATLY appreciated.
(Yes, it’s an adorable kitten reading a book. All to get your attention.)
How do you market a book without reviews or testimonials? The answer is you don’t. Book reviews sell books, there’s no question about it. And for indie authors reviews are an even more important tool, because some e-book marketing sites won’t even accept an ad if the book has less than 4.0 stars out of 5 in average (I find this rule very strange), so without reviews or with a poor review average you will have little chance to get your writing out to a wider audience.
So, I will offer you free copies of my books, either Hollywood Ass. or The Wake-Up Call in return for a review on your blog or Amazon site of your choice.
If you’re interested in reviewing either of the books (or my free short stories A Killer Date or The Development Talk) please write a comment on this post or send me an e-mail to jonaswrites_at_gmail.com (“_at_” equals @).
I have a selected number of print copies that I will send to you who can motivate why you should get a print copy instead of a file or a download link. I’ll even sign them 🙂
I know, I know. It’s an absolutely ridiculous headline showcasing my very bad taste.
But it does look good though, doesn’t it? And by that I don’t mean any old ass, I mean the print edition of Hollywood Ass. as displayed in the picture above. The cover is designed by the excellent designer Etienne Bugeja who also designed The Wake-Up Call.
(By the way, Ass. is an abbreviation of assistant)
Print UK: http://amzn.to/12hWggM
Print US: http://amzn.to/XZcQLC
If you prefer e-books, Hollywood Ass. is actually FREE today.
Links for Hollywood Ass kindle version:
Trying to “make it” as an indie author as taught me a lot about the power of the word FREE. The reason is that with Amazon Kindle Select you can run promotions where any of your self-published books are free for a set number of days. The idea is for the book to climb the many top lists on Amazon so that it gets maximum exposure. The “only” thing Amazon asks of you is that your book is exclusively published with Amazon for a three-month period.
I’ve tried free days on Amazon Kindle Select quite a few times now with some success and found it to be one of the most powerful marketing tools an indie author can find. When I’ve run it for The Wake-Up Call I’ve had up to 26 000 downloads in two days. This helped the book to climb the top lists and to my amazement it managed to reach #4 in Contemporary Fiction and #1 in Humor. Since the book stays for some hours on the top list even after the promotion is over, this will obviously net quite some sales as well.
That was the most successful Kindle Select Promotion I ever ran. Other times, it’s been decent to completely pointless. The success of your promotion depends on a number of things:
1. The days you choose. Weekends are rarely good, because people tend to do other things than browse for free e-books.
2. That the book has a decent rating. Less than 4 star reviews in average will be less effective.
3. That you do your homework and make sure to advertise the book everywhere you possibly can. There are loads of free book promotion websites out there. I will list some below.
4. That you use all your communication channel in getting out the message. Social media can be very effective and Twitter has done wonders for me in the past.
5. That your book has a good looking cover (people are very visual) and an interesting description.
6. That the first pages of your book (what readers usually sample) really hook the reader.
7. That your book is placed in the right category for it. Categories like Mystery and Thrillers is extremely competitive, but maybe you have a smaller niche that is easier to reach out through? This means it will be easier for you to climb to #1 on the Amazon top lists.
The reason I started writing this post is that I’m now trying two free days (3rd and 4th of April) on Amazon Kindle Select again to see if it can do any wonders for my recently published novel “Hollywood Ass.”
I have done some promotion, but sadly the book is yet to have a review so I’m not sure it will get enough downloads to make a difference. But as an indie author you have to try your best and see what works.
Sites where you can promote your books (to be updated):
Digital Book Today
The Kindle Book Review
World Literary Café
Author Marketing Club
Free Ebooks Daily
Kindle Nation Daily
Kindle Book Promos
Some useful twitter hashtags courtesy of Jeff Bennington:
It was a long time since I posted on the blog so I thought, what the hell…
As you all know by now, Hollywood Ass. is out. So far it’s just a soft-launch, meaning I haven’t really done any marketing around the book. We will see what happens once I do, I’m curious about this book and not really sure what to think of it myself to be honest.
Besides Hollywood Ass. promotions, I’m working on a couple of short stories in parallell to have a collection out in a few weeks. Writing short stories is challenging but interesting and the main focus now is finding a red thread through the collection so it makes sense. If you want to read a sample of my short story writing, check out A Killer Date or The Development Talk.
This weekend is being spent relaxing because my work has been murder lately. I’ve been working on two projects concerning our major brands simultaneously and although it’s been going reasonably well, I’m reaching the end of my energy reserves. Luckily, Easter gives us a three-day weekend to get some of that strength back.
Yesterday we went to President’s Kitchen Garden with Bea and Nevada. It was a nice spring day and we all got some well-needed rest. Afterwards Aiden and I headed for the park to play some football and in the evening Lenah and I went to the always excellent restaurant Meat and Co.
A nice, full day. Today we’re going to Valletta and then we’re painting eggs in the Jonsson Easter tradition.
Maybe I will write a few lines too.
Keep well and prioritise life.
A romantic and humorous story about Hollywood, fame, friendship and love.
If you like the drama celebrity lives provide, you should check out Hollywood Ass. a romantic comedy with loveable characters and lots of laughs.
A Hollywood superstar suffers a mental collapse, her marriage is on the ropes, her career is at a standstill and the only one keeping it all together is her loyal assistant and friend, Darryl. Problem is, he’s kind of in love with her. Soon he finds himself drawn into a story that is much like the movies his employer stars in. But in real life the answers aren’t in the script…
Some comments about Hollywood Ass.
“This was a delightful read that made me laugh and love these two unexpected lovebirds!”
“This is like the Wake-up call by the same writer, Jonas Eriksson. You start reading it and you don´t want to stop. Many twists to the story make it interesting. And the end was exactly the way I wanted it!”
“Not quite romance and not quite comedy, the story is powerful and interesting enough to be the next big Love Actually. It’s difficult not to feel for the leading roles in this book. A very entertaining view on Hollywood life.”
“Transports you into another world! Enjoyed the trip and loved every minute reading it!”