This is a great article about being a Creative Director that I post in its entirety here. The original article is from graphicPUSH. I have added the bold.
“In the design career path, there are few greater achievements than a skilled designer or copywriter becoming a creative director. It’s a wonderful promotion. Unfortunately, creative people do not usually make good management. Finding the right mesh of talent and interpersonal skills is a very difficult task, which is why good creative directors have been revered — there are so few people who can be creative and manage creative.
Most successful companies today care about design. Design appeals and design sells. Design definitely matters. Think Apple. Think Harley Davidson. Think Ferrari. Think Lamborghini. They sell bikes or cars? No, they sell a lifestyle.