Creative iPad ad

Clever ad by Y&R in Rome that makes me think of Aiden’s (8) frequent tinkering with our iPad. There are enough fingerprints there to start an FBI investigation. Or something.

Copy: “Follow us on your iPad.”

Creative credits:
Advertising Agency: Y&R, Rome, Italy
Executive Creative Director: Vicky Gitto
Chief Creative Director: Alessandro Canale
Art Director: Jessica Nardone
Copywriter: Gabriele Di Donato
Account Director: Pierluigi Scozzi
Client Creative Director: Mariano Lombardi

Source: Adsoftheworld.com

Ads: A Brand New Movie Theater

It’s hard to dislike this simple idea. After all, people like kids and movies, so dressing up a kid as famous movie characters can’t fail right?

If you’re curious about why the copy reads: A brand new movie theater, now on the 3rd floor, it’s because Praia de Belas is a big shopping mall in Porto Alegre, Brazil.

Credits:

Advertising AgencyGlobalcomm, Porto Alegre, Rio Grande do Sul, Brazil
Creative DirectorLuis Giudice
Art Director: Fernando Quines
Copywriter: Keigiro Ueno
Photographer: Marcelo Nunes
Additional credits: Bandits Graphic
Published: May 2012

I found this on Ads of the World,

Harvey Nichols ad

Not sure I get this one. It’s also strange for a print concept, digitally it might work better since it plays off the digital world. Thoughts?

Credits:
Advertising Agency: Y&R Dubai, UAE
Director: Dimitri Daniloff
Executive Creative Director: Kalpesh Patankar
Agency Executive Producer: Amin Soltani
Agency Producer: Jolianne Ray
Photographer: Dimitri Daniloff
Designers for the paper silhouette: Le Creative Sweatshop
Published: April 2012

What Makes a Good Creative Director?

This is a great article about being a Creative Director that I post in its entirety here. The original article is from graphicPUSH. I have added the bold.

“In the design career path, there are few greater achievements than a skilled designer or copywriter becoming a creative director. It’s a wonderful promotion. Unfortunately, creative people do not usually make good management. Finding the right mesh of talent and interpersonal skills is a very difficult task, which is why good creative directors have been revered — there are so few people who can be creative and manage creative.

I suppose this post should be prefaced with a disclaimer. I have worked in one agency, four in-house design groups, owned my own business and worked with dozens of creative directors as a freelancer. My personal anecdotes tend to originate from an in-house perspective, though good leadership traits are universal.

I’ve been thinking about what it takes to head a creative group — the experience, talent, managing ability and self-confidence. The qualities it takes to gain respect from the notoriously rebellious mindset of a creative.

Experience

Experience is probably the most common trait among creative directors (though not the most important) and encapsulates several key ingredients.

Design and copywriting experience, of course, is critical. Years of working in the trenches, testing ideas, failing, succeeding, winning awards and leaving empty-handed have built a foundation of practical design application. Experience teaches what works on a website, what helps an ad pull, what makes a brochure get read. Experience provides a second level of intuition — “yes, it looks good, but will it work?”

When a creative director has worked in the same company or the same sector for a number of years, that practicality becomes even more refined. There are CDs who excel at creating sizzling consumer campaigns because they have been in that game a long time. That same person would fail in the healthcare market, where another creative director has learned what helps sell pharmaceuticals to doctors. And both of them would fall short in a technical B2B market, where yet another creative director has learned how to make companies connect and market themselves to each other though better design.

Age is related to experience, but only in the language of maturity. Life experience is directly related to maturity, and maturity is critical in managing a team of creatives (AKA, a herd of cats). Two of my past creative directors were more than ten years older, and they are the two I remember as being the most adept.

Acting as the Director

Designers and copywriters have the potential to make terrible managers, but who better to lead the team than a former in-the-trenches creative? Most creative directors get promoted because of their skill, not because of their leadership qualities, but technical skill has little to do with guiding the communication output of an organization.

These are the bigger qualities CDs need to worry about:

  • Being OK with the fact that the time to actually create — writing or designing — will be less than a fourth of a non-managing creative.
  • Being able to provide constructive, specific and intelligible feedback about work.
  • Understand the specific ying-yang balance of copy and design. Creative directors who favor one aspect over the other will earn the scorn of the neglected party.

The skills of creative director need to expand from the finite world of colors and grammar to include the over-arching marketing direction. Yes, this text is nicely kerned, but does the piece accurately represent the company’s brand? It’s the “director” part of creative director.

Managing Ability

I recently saw David C. Baker speak at a conference, and his topic was “Managing Creatives.” His presentation was excellent, but he made one (self admittedly) controversial claim: that creative teams do not need any special management treatment. In other words, they should be managed like any employee — accountants, mailroom workers, salespeople, etc.

This means that creative directors must be just as effective as any other manager in the company. Since most have no formal management training, this can be a difficult but critical obstacle.

Being an effective manager boils down to one baseline theme: do you enable your employees to work to their full potential? You can’t make people work hard, after all, especially the naturally contrary creative species. In my experience, creative directors fall short in their management roles by any combination of the following:

  • They try to be their employees’ friend. If a manager counts any of their best friends as one of their employees, they have failed at their job.
  • They do not delegate responsibility. Instead of trusting their workers to get stuff done, they hoard responsibility, skewing priorities and placing unneeded pressure on themselves.
  • They don’t produce. Creative people need to be reminded that their manager can create good work too.
  • They play God. Good creative directors understand that they are nothing more than middle managers, halfway up the ladder, and the buck certainly does not stop with them.
  • They micro-manage.
  • They fail in their basic management roles — not providing timely or thought-out reviews, not making “executive” decisions at critical times, poorly managing projects, not recognizing employees’ successes and not shielding their employees from the fickle and harsh temperaments of Upper Management.

Confidence and Security

Beyond the above, a good manager needs the intangibles: confidence and security. They understand and exude the fact that they control the creative output, work education, and general business comfort of their team and act as such. Which means being a grown-up: confident in making decisions but secure enough to take suggestions.

Nice Retro Ad by Longplay 360

A simple and informative retro ad by the agency Longplay 360 in Sao Paulo, Brazil. It has a friendly, homegrown, old-school feel to it which I think many potential clients will warm to. Also nice ending with an invite to their offices to talk to the owners.

I assume this is a translation of the original Brazilian Portugese ad.

Credits:
Advertising Agency: Longplay 360, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Retoucher: Luiz Fasoli

What Seems Like a Great Idea Today…

Sticks with you for 50 years.

– Strong and fast fixing glue.

Credits
Advertising Agency: Falck & Co, Stockholm, Sweden
Creative Director: Svante Heiding
Art Directors: Daniel Backman, Annki Andersson
Copywriters: Angelica Lindgren, Magnus Abelin
Published: February 2012

Taken from the wonderful site: Adsoftheworld

The Physical Demands of a Creative Director

This is the description of the physical demands for a Creative Director position I found on Monster.com

“Physical Demands:

While performing the duties of this job, the employee is frequantly required to sit and key, and occasionally required to reach, walk or stand. Employee may also be required to occasionally lift objects 1-10 lbs.”

Stand, reach and lift? That’s taking the office world too far! We’re not builders for chrissakes!

Kanye West and Jay-Z: Watch The Throne

Yep, the long awaited album Watch The Throne between hip-hop’s two biggest names, Kanye West and Jay-Z will soon be released. You can pre-order it here. I should warn you not to buy Kenya Wrist’s Watch The Throne though! 🙂

What do you think of the cover? Louis Vuitton-inspired? Everybody knows Kanye is obsessed with gold so it’s not really a surprising theme. Givenchy Creative DirectorRiccardo Tisci designed it.

Please comment on what you think about it below.