Sympathetic Pricing – A New Way Into Consumer Hearts/Wallets?

2012-01-06-Sympathetic SharkThe sympathetic shark above is courtesy of muffincomics.com

I subscribe to the trendwatching.com newsletter and the latest issue talked about Sympathetic Pricing, labelled as a new wave in the overall trend to improve the conscience of businesses.  Here is the report that I summarize very briefly below.

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