Brand-dropping and Product Placement in Rap Music

Listening to Kanye West and Jay-Z’s latest albums, Yeezus and Magna Carta Holy GrailĀ is making me think of lyrics in rap music. Arguably, Jay-Z and Kanye West are two of the biggest names in not only the genre, but in music today, so although their output might not be reflective of every rap artist out there (I know there ARE better lyricists), they bear a huge influence.

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