The latest ads – good, bad and ugly

Working in advertising makes you look at ads in a different way. While some people might just turn the page, I like to study execution and idea. Here are a few of the latest print ads that caught my eye.

First one is a nice play on the famous phrase “Home, sweet home.” in the ad becoming, home sweet home. It’s a fun play on words, but it’s hard to say whether the ad will be successful just because of that. Still, Thumbs up.

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Ads: A Brand New Movie Theater

It’s hard to dislike this simple idea. After all, people like kids and movies, so dressing up a kid as famous movie characters can’t fail right?

If you’re curious about why the copy reads: A brand new movie theater, now on the 3rd floor, it’s because Praia de Belas is a big shopping mall in Porto Alegre, Brazil.

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Smudgy Nu-Way Weiners Ads

 

I understand the idea behind these, it’s the heritage of a brand taken through history and into the future; meaning that people enjoy chili now the way they always have…

…but I still can’t get rid of the feeling that it looks like they’re eating shit.

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Pepsi Brand Culture

Added this post about the Pepsi brand on the team blog at work. Pretty interesting stuff.

What Pepsi does so well is creating strong sub-brands to support the main brand. Just compare Coke Zero and Pepsi Max. Pepsi Max is ultra-aggressive, cool, lifestyle. Coke Zero has one selling point – no calories, something which the products obviously share.

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