Unimpressive Snickers Print Ad

I know what they’re trying to do here, “Don’t get low on sugar, have a snack, be happy.”, but I just don’t like execution here. It feels dull and uninspired. Copy and concept is good though: “You’re not you when you’re hungry”. I sure know how that feels!

Taken from Ads of the World


Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Directors: Gianfranco Arena, Peter Kain
Art Director: David Diliberto
Copywriter: Tommy Troncoso
Illustrator: Morning Breath
Art Buyer: Cindy Pardy
Published: May 2012

Cannes Lions Festival of Creativity

Here are some interesting print concepts from the Cannes Lions Festival of Creativity. I found them at Ads of the world Cannes Lions Winners page. The simplicity of the IKEA Fixed prices concept and the Gillette Take It All Off is really appealing to me and the Old Spice man ad is a classic reinvented in print form. Agency for Old Spice is Wieden+Kennedy, Gillette ad is done by BBDO, and IKEA ad is created by TBWA.