Ryanair rebrand

Fake ad

Yesterday I booked a trip to Bergamo (vacation) with Ryanair. I’m traveling frequently through work, but there was a long time since I flew with the controversial airline. I haven’t been able to avoid them in media though with their CEO┬áMichael O’Leary appearing in media (mostly as a “defendant”) from time to time. Here are his “daftest” quotes according to the Guardian.

In case you’ve been living under a rock, or are lucky enough never having used the airline, Ryanair are famous for cheap flights but crappy service, doubtful security measures and intricate ways to try and squeeze more money out of each customer. Earlier they didn’t seem to care a whole lot about their customers as is evident in this line from the CEO:

“I don’t give a shit if no one likes me. I’m not a cloud bunny or an aerosexual. I don’t like aeroplanes. I never wanted to be a pilot like those other platoons of goons who populate the airline industry.”

Anyway, as a part of their rebranding they have revamped their website. Their previous one was coded by the devil and besides hanging at the worst possible moment at times (transactions) you felt like Dante trying to navigate through a cybernetic inferno full of challenges involving web forms.

Now it’s better, but it still costs you at least 25 euro per flight to check in a bag (15 kg) and if you don’t do it at the moment you buy the tickets it costs 30 euro per flight which feels slightly ridiculous. But then again, the flights are cheap = the whole point and reason for their existence.

Let’s hope for a good flight!

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Jonas: Writer. Talker. Thinker. Wine drinker. Brand builder. Tennis player. Family guy.

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