New adventures


After more than eight years with Betsson Group, it’s time for new adventures. And I don’t like to waste time so today I did my first day as the CMO for a startup in the financial trading business. It didn’t feel weird at all.

The journey at Betsson Group was a crazy one. I was employee nr 80. When I left we were 1800 and there are no signs of slowing growth.

What I take with me after eight frantic years? Obviously a LOT. Many stories, learnings, accomplishments and failures. When you’re with a company during a high-paced growth spurt it’s sort of like a child growing up, with all its personality changes, mood swings, and good and bad moments. In short: it’s business on speed.

But despite giving and receiving a lot, I still feel like I have more energy than ever. Maybe it’s just more focused and efficient. Maybe it’s the excitement of a new challenge. No matter what, I think there comes a point when we all need to step outside the comfort zone, leave the box, fly the nest, whatever cliché you deem fitting. It’s a recurring key step in our personal growth.

I’m proud of what I’ve managed to accomplish during my eight years, but I’m even more happy about the things I’ve learned. And I sincerely hope I can use them in my new job and keep learning with it.

I will be writing about my new journey here and also sharing it in my other outlets. I’ll list them all here below.

Last but not least, don’t be afraid to make the move. It might be scary at first, but it can turn out to be the best thing you ever did. And if not, I’m sure you’ll learn enough to make the next thing you do, your best damn decision ever.

Enjoy the ride. (And make it yours.)

PS. Reach, connect, comment at: Twitter ; Instagram ; Linkedin ; Facebook  DS.

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Jonas: Writer. Talker. Thinker. Wine drinker. Brand builder. Tennis player. Family guy.

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