This is a nice example of using big time news stories in your marketing from Ryan Air. I really like the subject line: “Even Hillary wouldn’t delete this e-mail…” and how it’s followed up by flight prices that nobody can “Trump”. The copywriter must have had some fun working on this campaign.
Launching a new take on your brand is always difficult. People have gotten used to your design and they probably hardly think about it unless they work in marketing. But you want to change your business, take it to a new level and hence you, or some mighty guy in your management team, wants to change the logo.
I’m not working with Betsson anymore, but I’m very proud of our project “Äkta Hjältar” (Real Heroes) which is all about celebrating the true sports heroes in our society. The episodes are in Swedish for now. First sports star: Sanna Kallur. Big kudos to Stefan Bladh who has done a massive job on this project. http://www.aktahjaltar.se