How to create a brand and engage more players
One of the largest industries in the United States is the casino industry because you can profit millions of dollars from this business because of its high demand. An article on Citizenlink revealed that 86% of Americans report having gambled at least once during their lives; and about 46% of legal-aged adults gamble in casinos. Imagine getting almost half of the adult population to play in your casino – that could mean not only millions but billions of dollars. In fact, the casino market of the Las Vegas Strip has an annual revenue of 6.207 billion dollars in 2012, based on the statistics published by the American Gaming Association.