Own your customer’s problem

when-the-customer-isnt-right-in-sales-salesman1Current mood.

So. The last two days I had a bit of an issue with my phone. Well, it’s not exactly my phone which is actually a breeze to use (iPhone 6s), it’s my phone service provider, GO.

You see, I’ve had a corporate subscription with GO for years. I’ve now left my previous company to join a startup. In the startup we use another supplier instead of GO which means we need to do a transition so I can keep my eight-year-old number. So what should have happened is the following:

Read more...

New adventures

bgec

After more than eight years with Betsson Group, it’s time for new adventures. And I don’t like to waste time so today I did my first day as the CMO for a startup in the financial trading business. It didn’t feel weird at all.

The journey at Betsson Group was a crazy one. I was employee nr 80. When I left we were 1800 and there are no signs of slowing growth.

Read more...

There is time for nice

Employee-Motivation-Organizational-CultureSaw the brilliant Office Space a few weeks ago. Still relevant today.

Do top level managers have no time for pleasantries? Are they always too busy to say thanks, hi or stop for a quick chat in the corridor? I would say no. I’ve met the opposite a few times, but also the ones that make me write this post.

Read more...

How to think like Elon Musk

Francesco_Hayez_001Aristotle nicely drawn by Francesco Hayez in 1800s.

I read an article today about entrepreneur/rockstar/innovator Elon Musk and his approach. This is what he had to say about the philosophy that sparked ventures such as SpaceX and Tesla Motors.

“The normal way we conduct our lives is we reason by analogy. We are doing this because it’s like something else that was done, or it is like what other people are doing. [With first principles] you boil things down to the most fundamental truths … and then reason up from there.”

Read more...

Sympathetic Pricing – A New Way Into Consumer Hearts/Wallets?

2012-01-06-Sympathetic SharkThe sympathetic shark above is courtesy of muffincomics.com

I subscribe to the trendwatching.com newsletter and the latest issue talked about Sympathetic Pricing, labelled as a new wave in the overall trend to improve the conscience of businesses.  Here is the report that I summarize very briefly below.

Read more...

Do you experience company culture problems?

corporate_culture

I found a great post form Forbes about called “10 Signs That a Company Has a Serious Culture Problem” by Shane Atchison of Possible. It’s very good and that’s why I quote it below in full.

Do you or have you worked in a company with a serious culture problem? Please comment below!

Read more...

Twitter demonstrates customer centricity

Screen Shot 2014-05-16 at 12.00.55

Customer centricity is the buzzword for companies the world over, but buzzwords doesn’t always translate into sensible actions. But the above is Twitter’s way of understanding what I want and helping me sort it out. It’s a bold move to change something without asking the customer first, but, and I assume this is built on some solid data, they “know” what I want and what my obstacle for achieving it is (laziness in this case, because I could have just switched those notifications off) – so they help me!

Read more...

Ryanair rebrand

ryanair_ad_11
Fake ad

Yesterday I booked a trip to Bergamo (vacation) with Ryanair. I’m traveling frequently through work, but there was a long time since I flew with the controversial airline. I haven’t been able to avoid them in media though with their CEO Michael O’Leary appearing in media (mostly as a “defendant”) from time to time. Here are his “daftest” quotes according to the Guardian.

Read more...

Brand Leadership

I bought two new books on my holiday (more about the second one,Taschen’s 1000 record covers, in a later post). Here’s about Brand Leadership.

Brand Leadership by David A.Aaker and Erich Joachimsthaler is hailed as one of the best books on branding. Management guru Tom Peters describes it this way: “This is it on branding. Read it…or else.” I’ve read parts of it on flights and although I knew a lot of it already, it’s just a fantastic reminder of the beautiful areas of building a brand, brand strategy and brand leadership. You can buy it on Amazon (my preferred shop for books, although mostly Kindle)  by clicking this link: Brand Leadership: Building Assets In an Information Economy and a few cents will go to this blog.

Read more...