When I was eight years old my father taught me how to play chess. It was one of those moments that could have defined a lifetime and in a way did. I was enchanted by the game’s complexity, started playing almost every day and joined a club. It didn’t take long before I beat my father, then a mid-level club player. I started entering national tournaments for my age and managed to win my first Swedish chess championship for my age when I was ten years old.
The population of the United States of America shocked us all today when they voted reality star and business mogul Donald Trump to be the next president. It was joke in “The Simpsons” 16 years ago, but today a guy that has been making fun of women, Mexicans, gays and people with mental disabilities, is now trying to make America great again. If that is without all those people, remains to be seen.
This is a nice example of using big time news stories in your marketing from Ryan Air. I really like the subject line: “Even Hillary wouldn’t delete this e-mail…” and how it’s followed up by flight prices that nobody can “Trump”. The copywriter must have had some fun working on this campaign.
Launching a new take on your brand is always difficult. People have gotten used to your design and they probably hardly think about it unless they work in marketing. But you want to change your business, take it to a new level and hence you, or some mighty guy in your management team, wants to change the logo.
If you like comedian Louis CK you really should subscribe to his newsletters. They’re not only funny to read, but they actually have some great learnings for marketeers.
- Be personal.
- Let your personality shine through.
- Transparency is your best friend.
- Humor can soften the most aggressive sales pitch.
Just read these two newsletters around his new series “Horace and Pete“.
Coca Cola has changed their concept from “Open happiness” to “Taste the feeling” and today I was met by above ad on the biggest news site in Sweden. So what”s different you might ask? Well, this article from Adweek goes into detail but in general Coke wants to put more the focus on the product but still keep the strong emotional appeal that was started with Open Happiness. Personally, I think they do a really good job with it, but Adam Padilla from Brandfire says it best:
I sure hope you’ve read my books. They might not be perfect but hopefully enough for a little amusement. I’m currently at work on my third novel and try to squeeze in some night-time writing. Passion fuels energy etc…
These are two “covers” I whipped up in a few minutes featuring two of the locations in The Wake-Up Call (New York) and Hollywood Assistant (Los Angeles). My third novel is set in another place close to my heart, Washington D.C.
So we’re in the logo design process in my new venture and Mr Designer stumbled on this great video on logos from Vox and Michael Bierut.
Really love this thinking from James Altucher. Another inspirational writer, Jeff Goins, calls it the “portfolio lifestyle”. What they mean is: don’t stress. You don’t need to settle for just one career. Keep growing and stay creative and things will happen.