It’s hard to dislike this simple idea. After all, people like kids and movies, so dressing up a kid as famous movie characters can’t fail right?
If you’re curious about why the copy reads: A brand new movie theater, now on the 3rd floor, it’s because Praia de Belas is a big shopping mall in Porto Alegre, Brazil.
Advertising Agency: Globalcomm, Porto Alegre, Rio Grande do Sul, Brazil
Creative Director: Luis Giudice
Art Director: Fernando Quines
Copywriter: Keigiro Ueno
Photographer: Marcelo Nunes
Additional credits: Bandits Graphic
Published: May 2012
I found this on Ads of the World,